Micro-Sync, or Micro-Synchronization, refers to the use of small portions of music (usually pre-existing) in user-generated content, typically on social media platforms. This can include short clips in TikTok or Instagram videos, YouTube content, and more.
Two associated terms are Micro-Sync License and Micro-Sync Royalties:
Micro-Sync Royalties: These are payments made to the copyright holder for the use of the song under a Micro-Sync License. They are typically collected and distributed by the platform where the content is shared, under agreements with music rights organizations. The amount of these royalties can depend on various factors, such as the number of views the content receives and the country in which the content is viewed.
Micro-Sync has become increasingly significant with the rise of social media platforms, particularly those that emphasize short-form video content, like TikTok and Instagram. It presents a new avenue for artists to monetize their music and gain exposure.
For more comprehensive information, read more about Synchronization Rights on Wikipedia.